Marketing management: a value creation process

P.L. Dubois, A. Jolibert and H. Muhlbacher
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P.L. Dubois: CERAG - Centre d'études et de recherches appliquées à la gestion - UPMF - Université Pierre Mendès France - Grenoble 2 - CNRS - Centre National de la Recherche Scientifique
A. Jolibert: CERAG - Centre d'études et de recherches appliquées à la gestion - UPMF - Université Pierre Mendès France - Grenoble 2 - CNRS - Centre National de la Recherche Scientifique
H. Muhlbacher: CERAG - Centre d'études et de recherches appliquées à la gestion - UPMF - Université Pierre Mendès France - Grenoble 2 - CNRS - Centre National de la Recherche Scientifique

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Keywords: Marketing management; value creation; creation de valeur (search for similar items in EconPapers)
Date: 2006
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Published in Macmillan, 528 p., 2006

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00105487

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