An Experiential Approach to the Consumption Value of Arts and Culture: The Case of Museums and Monuments

Dominique Bourgeon-Renault (), Caroline Urbain (), Christine Petr (), Marine Le Gall-Ely () and Anne Gombault
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Dominique Bourgeon-Renault: LEG - Laboratoire d'Economie et de Gestion - UB - Université de Bourgogne - CNRS - Centre National de la Recherche Scientifique
Christine Petr: CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique
Marine Le Gall-Ely: LESSOR - Laboratoire d'Economie et de Sciences Sociales de Rennes. UHB - MEN : EA2614 - UR2 - Université de Rennes 2

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Abstract: This article is intended to enhance our understanding of the consumer experience within the cultural domain. The analysis of arts and culture consumption is based on a paradigm founded on the theory of value, which, in turn, underlies the notion of the consumer experience. By investigating the field of museums and monuments, the authors validate this experiential approach to the consumption value of arts and culture. They recommend that, since a theatrical setting elicits emotional and ludic reactions in individuals and entails visitor participation, attendance at museums and monuments could be increased by means of "theatricalizing" – or adding a show-oriented dimension to the consumer experience.

Keywords: Theory of value; consumption of culture; experiential approach to value; Théorie de la valeur; consommation culturelle; approche expérientielle de la valeur (search for similar items in EconPapers)
Date: 2006
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Citations: View citations in EconPapers (5)

Published in International Journal of Arts Management, 2006, 9 (1), pp.35-47

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00112576

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