Comment renouveler la stratégie marketing ? Quand le cinéma peut inspirer les stratèges

Séverine Marteaux and Marc Filser
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Séverine Marteaux: LEG - Laboratoire d'Economie et de Gestion - UB - Université de Bourgogne - CNRS - Centre National de la Recherche Scientifique

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Keywords: marketing; stratégie; cinéma (search for similar items in EconPapers)
Date: 2006
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Published in Décisions Marketing, 2006, 41, pp.81-85

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00112587

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