L'interface homme-machine en commerce électronique: vers une création de lien social comme outil de positionnement stratégique

Jean-François Notebaert
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Jean-François Notebaert: LEG - Laboratoire d'Economie et de Gestion - UB - Université de Bourgogne - CNRS - Centre National de la Recherche Scientifique

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Keywords: comportement; du; consommateur (search for similar items in EconPapers)
Date: 2005
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Citations: View citations in EconPapers (3)

Published in Revue Française du Marketing, 2005, 205, pp.71-89

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00112789

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