The Impact of Channel Type and Manufacturer's Competitive Position on the Development of Relational Marketing Strategies

Frédéric Dalsace () and S. Jap
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Frédéric Dalsace: GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC - HEC Paris - Ecole des Hautes Etudes Commerciales - CNRS - Centre National de la Recherche Scientifique

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Keywords: Channel Type; Manufacturer; Competitive Position; Relational Marketing Strategies; Marketing; Strategy (search for similar items in EconPapers)
Date: 2006-08
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Published in 2nd ISBM Academic Conference, Aug 2006, Chicago, United States

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00121023

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