Be yourself or rather be your brand ! Care of the Self as Control Tool in a Cosmetic Firm

Claire Dambrin () and Caroline Lambert ()
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Claire Dambrin: GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC - HEC Paris - Ecole des Hautes Etudes Commerciales - CNRS - Centre National de la Recherche Scientifique

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Keywords: brand; self-care; Care of the Self; Control Tool; Cosmetic (search for similar items in EconPapers)
Date: 2006-07-06
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Published in 22nd EGOS Colloquium, Jul 2006, Bergen, Norway

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00121036

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