The role of goal congruence in the formation of consumer emotions

F. Espinoza, W. Nique and R. Ferraz de Souza
Additional contact information
R. Ferraz de Souza: CERAG - Centre d'études et de recherches appliquées à la gestion - UPMF - Université Pierre Mendès France - Grenoble 2 - CNRS - Centre National de la Recherche Scientifique

Post-Print from HAL

Abstract: This research tests a new model of emotions' formation and its influence on attitude and purchase intention. Results show that goal congruence is an antecedent of emotions, which in turn impact attitude and purchase intention. The findings also shed light on the moderator role of goal relevance.

Keywords: Affect; emotions; attitude; behavioral intentions; goals (search for similar items in EconPapers)
Date: 2006
References: Add references at CitEc
Citations:

Published in 2006

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00135508

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().