Co-production of the car as a ‘service': involving customers in the value chain

Sandrine Ansart (), Jean-Jacques Chanaron () and Raffi Duymedjian ()
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Sandrine Ansart: EMSI - Ecole de Management des Systèmes d'Information - EESC-GEM Grenoble Ecole de Management
Jean-Jacques Chanaron: EMSI - Ecole de Management des Systèmes d'Information - EESC-GEM Grenoble Ecole de Management, GATE - Groupe d'analyse et de théorie économique - UL2 - Université Lumière - Lyon 2 - ENS LSH - Ecole Normale Supérieure Lettres et Sciences Humaines - CNRS - Centre National de la Recherche Scientifique
Raffi Duymedjian: EMSI - Ecole de Management des Systèmes d'Information - EESC-GEM Grenoble Ecole de Management

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Abstract: This article is dealing with a possible scenario for the future of the automobile thanks to the shift from an artefact vision to a services vision by which the customer might be involved as a true partner in the design of cars. This paper is therefore quite speculative but is challenging the supposedly stabilised relationship between the OEMs and their ultimate clients.

Keywords: Automobile; Customers; Co-makership; Service; Value chain (search for similar items in EconPapers)
Date: 2006
Note: View the original document on HAL open archive server: https://shs.hal.science/halshs-00135705
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Published in International Journal of Automotive Technology and Management, 2006, 6 (1), pp.45. ⟨10.1504/IJATM.2006.008935⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00135705

DOI: 10.1504/IJATM.2006.008935

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