La théorie de la rumination: état de l'art et perspectives de recherche en comportement du consommateur

Debenedetti. A. Gomez P.
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Debenedetti. A. Gomez P.: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique

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Keywords: Marketing; consommateur; comportement (search for similar items in EconPapers)
Date: 2006
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Published in Recherche et Applications en Marketing (French Edition), 2006, 12 (1), pp.41-55

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00139808

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