Evolution technologique et qualité:Impact de l'utilisation des sites Web sur la qualité perçue en magasin

Sylvie Rolland ()
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Sylvie Rolland: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique

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Abstract: Based on consumer behaviors in multichannel distribution literature and academic studies on the Internet, this article focuses on how the use of the web site may influence the consumer's perception of quality in-store. This research highlights the need to redefine quality parameters taking into account the development of multichannel distribution, especially the development of Web sites.

Keywords: in-store behavior; multichannel distribution; perceived quality; Internet; comportement en magasin; distribution multicanal- qualité perçue (search for similar items in EconPapers)
Date: 2005-05-01
Note: View the original document on HAL open archive server: https://shs.hal.science/halshs-00143042v1
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

Published in May 2005, pp.40

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00143042

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