Vingt ans de recherches empiriques en marketing sur la performance des relations client-fournisseur

Gwenaëlle Nogatchewsky () and Carole Donada ()
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Gwenaëlle Nogatchewsky: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique
Carole Donada: ESSEC Business School

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Abstract: This paper proposes a review of empirical research in marketing on the performance of buyer-supplier relationships for the last twenty years. The authors develop the theoretical models of the studies and analyse their results along four dimensions: economic performance, harmonious cooperation, satisfaction and evolution of the relationship. The analysis highlights the importance of relational issues and their positive influence on the performance of buyer-supplier relationships.

Keywords: literature review; buyer-supplier relationships; marketing channel; interaction marketing; performance of relationships; revue de littérature; relations client-fournisseur; canal marketing; courant interactionniste; performance des relations (search for similar items in EconPapers)
Date: 2005
Note: View the original document on HAL open archive server: https://shs.hal.science/halshs-00143136v1
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Citations: View citations in EconPapers (2)

Published in Recherche et Applications en Marketing (French Edition), 2005, 20 (4), pp.71-96

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00143136

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