Le site Web dans la stratégie marketing d'internationalisation de l'entreprise

Jean-Claude Dandouau and Bertrand Belvaux
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Jean-Claude Dandouau: LEG - Laboratoire d'Economie et de Gestion - UB - Université de Bourgogne - CNRS - Centre National de la Recherche Scientifique

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Keywords: marketing; stratégie; Web; internationalisation (search for similar items in EconPapers)
Date: 2006
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Published in Décisions Marketing, 2006, 43-44, pp.67-77

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00145607

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