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La marque, actif à géométrie variable

Maurice Nussenbaum () and Guy Jacquot ()
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Maurice Nussenbaum: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique
Guy Jacquot: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique

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Keywords: valeur financière des marques; méthodes d'évaluation (search for similar items in EconPapers)
Date: 2003
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Published in La revue des marques, 2003, n°41, pp.20 à 23

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