 Les grandes entreprises modèles » et les coûts cachés de la responsabilité sociétale des entreprisesFrançoise Quairel ()
Post-Print from HAL Abstract: We use the neo-institutional and legitimacy theoretical perspective in order to analyze the "business case" i.e. the arguments in favor of sustainable developement and best practices, stated by organizations of "The Big Model Companies" that are commited in CSR and want to incitate managers that CSR is a win-win strategy and makes good business sense. This responses to stakeholder's pressure enact partial conformity strategies in order to enhance or gain legitimacy in a volontary exercise and in order to avoid mandatory regulations. Conflictuals stakeholders needs, costs and implementation problems are not mentioned. This approach involves impression management strategies more symbolic than effective and contribute to actor's scepticism. We argue that strategic management of CSR involves to give up magical discourses for dealing with unavoidable dilemnas Keywords: Corporate social responsibility; Institutionalization process; legitimacy; strategic management.; management stratégique; Responsabilité sociétale/sociale de l'entreprise; institutionalisation; légitimité; business case; management stratégique. (search for similar items in EconPapers) Published in Entreprise Ethique, 2003, 19, pp.32-40 There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it. Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00150848 Access Statistics for this paper More papers in Post-Print from HAL |
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