Efficiency Within a Plural Form Network: A DEA Application to Franchised Hotels and Company-Owned Hotels

Rozenn Perrigot ()
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Rozenn Perrigot: CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique

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Abstract: This paper aims at comparing the performance of company-owned hotels and franchised hotels within a plural form chain. In this perspective, the main advantages of mixing both franchising and company ownership within a same chain are reviewed before setting up the following research question: "Are there any differences between franchised units and company-owned units as far as their performance is concerned?". The empirical study of more than 300 hotels belonging to a same chain is composed of two parts: some basic statistics and then a Data Envelopment Analysis. The findings indicate that the company-owned hotels are significantly more efficient than the franchised ones. The discussion highlights the contributions, limits and perspectives of this research.

Keywords: Franchising; company ownership; plural form; efficiency; DEA; hotel industry (search for similar items in EconPapers)
Date: 2007-02-24
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Published in Feb 2007, 31 p

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00151049

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