Tendances de consommation et stratégies de différenciation des distributeurs

Pierre Volle () and Sophie Rieunier ()
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Pierre Volle: CLAREE - Centre lillois d'analyse et de recherche sur l'évolution des entreprises - Université de Lille, Sciences et Technologies - CNRS - Centre National de la Recherche Scientifique
Sophie Rieunier: CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique

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Abstract: The authors examine the main consumption trends that are considered to be relevant to the retail industry, when differenciation becomes the main strategic objective. This research aims at helping the retailers to understand the major trends and to evaluate the opportunity of responding to them in terms of store brands, services, communication or even, new retailing concepts.

Keywords: marketing; innovation; distribution; commerce; différenciation; retailing (search for similar items in EconPapers)
Date: 2002
Note: View the original document on HAL open archive server: https://shs.hal.science/halshs-00151274
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Citations: View citations in EconPapers (3)

Published in Décisions Marketing, 2002, 27, pp.19-30

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00151274

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