Le report d'achat expliqué par le trait de procrastination et le potentiel de procrastination

Denis Darpy ()
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Denis Darpy: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique

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Abstract: Procrastination trait and procrastinability are developed to explain a no-choice option. While procrastination captures the tendency to postpone acting upon an intent, procrastinabiliy is conceptualized to reflect situational context effects of the purchase decision task. A 2 X 2 experiment is designed to show interaction between these two individual and situational variables. A short bi-dimension scale is developed and validated. Results show that procrastinators tend to delay their purchases more than non-procrastinators and there is a significant increased effect within a non-procrastinable setting.

Keywords: Delayed purchase; framing and context effects; purchase decision.; report d'achat; procrastination; effets de contextes; décision d'achat (search for similar items in EconPapers)
Date: 2002
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Citations: View citations in EconPapers (4)

Published in Recherche et Applications en Marketing (French Edition), 2002, 17 (2), pp.1-22

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00152007

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