L'évaluation des marques, au carrefour des recherches en comptabilité, finance, contrôle de gestion et marketing

Anne-Laure Farjaudon ()
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Anne-Laure Farjaudon: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique

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Keywords: évaluation des marques; immatériels (search for similar items in EconPapers)
Date: 2006
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Published in 2006, Tunis, Tunisie. pp.1-20

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00154132

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