Comment justifier la responsabilité sociale des entreprises?
Salma Damak Ayadi ()
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Salma Damak Ayadi: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique
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Abstract:
The objective of this paper is to present different approaches that explain the corporate social responsibility. First, we describe two approaches based on economic (rational approach) and moral considerations (moral approach). Second, we propose an alternative approach that suggests that motives for corporate social responsibility are related to external pressures of stakeholders.
Keywords: Responsabilité sociale; approche rationnelle; approche morale; approche conformiste; parties prenantes (search for similar items in EconPapers)
Date: 2004
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Published in Entreprise Ethique, 2004, 20, pp.108-113
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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00154135
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