Asian and African Ethnic stores located in Europe: Difficulties of channels distribution

L. Lessassy ()
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L. Lessassy: CERAG - Centre d'études et de recherches appliquées à la gestion - UPMF - Université Pierre Mendès France - Grenoble 2 - CNRS - Centre National de la Recherche Scientifique

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Abstract: This paper deals with asian and african ethnic stores formats retailers' difficulties to satisfy their customer's expectations. It relies on the recent researches on the distribution channel and the ethnic consumption. An inquiry among different actors and intermediaries involved in wholesaling, purchasing, supplying and selling ethnic products has shown that the difficulties identified are based upon a particular, informal, cultural logic imported in Europe. The paper ended up arguing that integration should be considered to overcome these issues.The findings offer insight into how to better choose the integration to ensure success.

Keywords: Chanel; retailer; ethnic; diversity; volatility; difficulties (search for similar items in EconPapers)
Date: 2007-05-29
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Published in 8th International Conference of African Business- International Academy of African Business and Development (IAABD),, May 2007, London Metropolitan University Stapleton House, United Kingdom. pp.553-558

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00158672

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