Differing Pathways to Intentionality: The Role of Cognitive Style and Risk Propensity

Saulo Dubard Barbosa () and Jill Kickul
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Saulo Dubard Barbosa: CERAG - Centre d'études et de recherches appliquées à la gestion - UPMF - Université Pierre Mendès France - Grenoble 2 - CNRS - Centre National de la Recherche Scientifique

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Abstract: In our paper, we investigate the role of cognition and risk preferences on the pathway to intentionality. Based on recent developments in the fields of cognitive theory and risk, we propose a new model that directly questions the "rationality" underlying traditional models of intentions based on the theory of planned behavior. In particular, we contest the assumption that perceptions of feasibility are independent of perceptions of desirability, and that intentions are the final dependent variable of the process. Our findings support our proposed model, constituting evidence against the descriptive value of traditional models of entrepreneurial intentions.

Keywords: Entrepreneurial intentions; cognitive style; risk preference; wishful thinking; feasibility; desirability (search for similar items in EconPapers)
Date: 2007-02
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Published in Regional Frontiers of Entrepreneurship Research 2007, Feb 2007, France. pp.actes sur CD ROM

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00158678

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