COMMENT LA PRESSE MAGAZINE PEUT-ELLE CIBLER LES 15-24 ANS QUI SE PERCOIVENT PLUS JEUNES OU PLUS AGÉS ?

Denis Guiot ()
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Denis Guiot: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique

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Abstract: Until now, subjective age has little been used as a segmentation criterion because of its difficulty to access targets defined by this variable. This research demonstrates how subjective age defined from the individual interests, has an operational capacity to characterize the magazine audiences aimed to the 15-24 year old young women.

Keywords: Tendance d'âge subjectif; âge chronologique; âge cognitif; adolescents; symbolisme compensatoire; publicité-ciblage-audience (search for similar items in EconPapers)
Date: 2007-01
Note: View the original document on HAL open archive server: https://shs.hal.science/halshs-00169091v1
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Published in Décisions Marketing, 2007, 45, pp.21

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00169091

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