Attitude face à la mort et comportement d'ajustement des consommateurs âgés: Vers l'élaboration d'une réponse marketing

Bertrand Urien () and Denis Guiot ()
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Bertrand Urien: ICI - UBO - Université de Brest
Denis Guiot: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique

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Abstract: This article stresses the point on a phenomenom seldom approached in marketing, from the point of view of the consumer as from the point of view of the marketer : the management of the death attitude of elderly consumer. It will answer the following questions: how do people over 60 years old apprehend they own death? What are their coping reactions? How and under which conditions can the manager treat these reactions ?

Keywords: mort-attitude-consommateur; âgé-comportement; d'ajustement (search for similar items in EconPapers)
Date: 2007-08
Note: View the original document on HAL open archive server: https://shs.hal.science/halshs-00169171v1
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

Published in Décisions Marketing, 2007, 46, pp.23-36. ⟨10.7193/DM.046.23.35⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00169171

DOI: 10.7193/DM.046.23.35

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