ANTECEDENTS OF SUBJECTIVE AGE BIASES AMONG SENIOR WOMEN

Denis Guiot ()
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Denis Guiot: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique

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Abstract: From a conceptual framework based on developmental psychology and mechanisms of social comparison, this research proposes testing an explanatory model of the trend to see oneself as younger which is characteristic of seniors. The identification of antecedent variables of this tendency suggests a new approach to segmenting the feminine over fifties market in France.

Keywords: subjective; age-cognitive; age-seniors-aged; consumers-consumption (search for similar items in EconPapers)
Date: 2001-01
Note: View the original document on HAL open archive server: https://shs.hal.science/halshs-00169445v1
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Citations: View citations in EconPapers (9)

Published in Psychology & Marketing, 2001, 18 (10), pp.1049

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00169445

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