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L'expérience de visite des lieux de loisir: le rôle central des compagnons

Stéphane Debenedetti ()
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Stéphane Debenedetti: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique

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Abstract: Rarely studied in marketing, leisure companions represent a significant aspect of the leisure servicescapes experience. In leisure places, companions can be defined in terms of their presence (v. absence), number, and identity (spouse/friend/family members). This article reviews previous research about the roles and impacts on individual visitor behaviour of companions in leisure servicescapes. The paper concludes with some suggestions for managers and researchers.

Keywords: companions; leisure; service experience; consumer behavior; accompagnement; compagnon; loisir; culture; expérience de visite; comportement du consommateur; marketing (search for similar items in EconPapers)
Date: 2003
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Citations: View citations in EconPapers (3)

Published in Recherche et Applications en Marketing (French Edition), 2003, 18 (4), pp.43-56

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