SUBJECTIVE AGE BIASES AMONG ADOLESCENT GIRLS

Denis Guiot ()
Additional contact information
Denis Guiot: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique

Post-Print from HAL

Abstract: Until now, the concept of subjective age has only been used to segment the mature market. Research on consumer behavior has shown the effects of a youthful bias, the tendency to see oneself as younger. Using a conceptual framework based on self-concept, social comparison, and symbolic consumption, this research proposes to characterize the antecedents and the effects of an analogous but opposed tendency: an older bias among adolescent girls. An empirical study carried out in France showed the influence of this tendency on makeup color preferences. These can convey the symbols of an identity age. The results also highlight the role of some antecedents of the older bias: aspiration to aging, self-esteem and concern for physical appearance.

Keywords: Tendance d'âge subjectif; âge chronologique; âge cognitif; adolescents; symbolisme compensatoire; sonsommation de cosmétiques- (search for similar items in EconPapers)
Date: 2000-01
Note: View the original document on HAL open archive server: https://shs.hal.science/halshs-00169543v1
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (2)

Published in Advances in Consumer Research, 2000, 27, pp.215

Downloads: (external link)
https://shs.hal.science/halshs-00169543v1/document (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00169543

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().