Genre de la marque et stratégies d'innovation marchés: quelles implications pour la gestion des marques ?

Simon Nyeck () and Nathalie Veg ()
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Simon Nyeck: ESSEC Business School
Nathalie Veg: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique

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Keywords: Innovations marchés; genre de la marque (search for similar items in EconPapers)
Date: 2007
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Published in L'art de l'innovation, L'Harmattan, pp.117-124, 2007

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00170329

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