Brand Magic: Harry Potter marketing”, Harvard Business Review, février 2007, vol. 85, n° 2

Frédéric Dalsace (), Coralie Damay () and David Dubois
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Frédéric Dalsace: GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC - HEC Paris - Ecole des Hautes Etudes Commerciales - CNRS - Centre National de la Recherche Scientifique
Coralie Damay: GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC - HEC Paris - Ecole des Hautes Etudes Commerciales - CNRS - Centre National de la Recherche Scientifique

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Keywords: brand (search for similar items in EconPapers)
Date: 2007-02
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Published in Harvard business review, 2007, 82 (2), pp.1

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