Brand Sex, Sexual State and Gender:Towards a distinction between three constructs

Salim Azar ()
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Salim Azar: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique

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Keywords: Anthropomorphic view; Brand Management; Brand Personality; Brand Sexual Associations; Consumer Perception; Gender (search for similar items in EconPapers)
Date: 2007-04-24
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Published in Thought leaders international conference on brand management, Apr 2007, Birmingham, United Kingdom. pp.on CD

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00170413

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