Centrality of Brand Sex in Brand Categorization

Salim Azar ()
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Salim Azar: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique

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Keywords: Brand-sex; categorization process; gender identity (search for similar items in EconPapers)
Date: 2007-09-12
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Published in The AM's Brand, Corporate Identity and Reputation SIG, Sep 2007, Londres, United Kingdom. pp.on CD

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00170420

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