Contrainte de capacité et développement des marques de distributeur: une analyse de la loi Raffarin

Marie-Laure Allain and Laurent Flochel
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Laurent Flochel: GATE - Groupe d'analyse et de théorie économique - UL2 - Université Lumière - Lyon 2 - ENS LSH - Ecole Normale Supérieure Lettres et Sciences Humaines - CNRS - Centre National de la Recherche Scientifique

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Abstract: In this paper, we try to explain the ambiguous impact of the Raffarin law on the relationships between manufacturers and retailers. We show that the law has two conflicting effects on the share of profit between upstream and downstream firms. We study the influence of a capacity constraint on the development of own brands by retailers. We show that, when entry is free at the retailers' level, a restriction of the retailers' capacity, as imposed by the Raffarin law, can improve producers' profit. But barriers to entry on the downstream market remove this effect.

Keywords: capacity constraint; own brands; Raffarin law; vertical relationships; contrainte de capacité; loi Raffarin; marques de distributeurs; relations verticales (search for similar items in EconPapers)
Date: 2001
Note: View the original document on HAL open archive server: https://shs.hal.science/halshs-00180016v1
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Published in 2001

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Working Paper: Contrainte de capacité et développement des marques de distributeur: Une analyse de la loi Raffarin (2001)
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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00180016

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