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Quelles stratégies développer pour éviter une communication intrusive sur les TIC ?

Jean-François Notebaert
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Jean-François Notebaert: LEG - Laboratoire d'Economie et de Gestion - UB - Université de Bourgogne - CNRS - Centre National de la Recherche Scientifique

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Keywords: stratégie des entreprises; TIC (search for similar items in EconPapers)
Date: 2007
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Citations: View citations in EconPapers (1)

Published in Décisions Marketing, 2007, 45, pp.91-95

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