Mesurer l'impact d'une publicité métaphorique

Sonia Capelli () and William Sabadie ()
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Sonia Capelli: CERAG - Centre d'études et de recherches appliquées à la gestion - UPMF - Université Pierre Mendès France - Grenoble 2 - CNRS - Centre National de la Recherche Scientifique
William Sabadie: CERAG - Centre d'études et de recherches appliquées à la gestion - UPMF - Université Pierre Mendès France - Grenoble 2 - CNRS - Centre National de la Recherche Scientifique

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Keywords: Mesurer; l'impact; d'une; publicité; métaphorique (search for similar items in EconPapers)
Date: 2007-06-02
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Published in XXIIIème congrès international de l'Association Française du Marketing, Jun 2007, Aix-les-Bains, France. 20 p

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00188370

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