Concept uniformity in limited-service restaurant chains: case studies

Odile Streed and Gérard Cliquet
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Odile Streed: CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique
Gérard Cliquet: CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique

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Keywords: McDonald's; Great Harvest; Customization; Standardization; Monitoring (search for similar items in EconPapers)
Date: 2007-06
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Published in 3rd International Conference on Economics and Management of Network, Jun 2007, Rotterdam, Netherlands. 19 p

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00188643

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