Emergence du neuromarketing: apports et perspectives pour les praticiens et les chercheurs

Olivier Droulers () and Bernard Roullet ()
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Olivier Droulers: CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique

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Keywords: neuromarketing; neurosciences cognitives; neurosciences affectives; imagerie cérébrale (search for similar items in EconPapers)
Date: 2007-05
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Published in Décisions Marketing, 2007, n° 46, pp. 9-22

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00188651

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