Delineating store trade areas through morphological analysis

Jérôme Baray () and Gérard Cliquet
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Jérôme Baray: CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique
Gérard Cliquet: CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique

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Abstract: The precise knowledge of trade area limits is of importance for companies that want to accurately fit their marketingstrategy to local features. Many methods have been already proposed in the literature but either they are too simple oroften are at the same time approximate and expensive in computer times. This paper develops the framework of a newmethod based on mathematical morphology, a science usually used in image processing but not yet applied on data resultingfrom management sources. This method applied to the delineation of a trade area breaks up the acquisition of the data,filtering, segmentation and regularization of the area boundaries.

Keywords: Filtering; Location; Morphological analysis; Retailing; Trade areas (search for similar items in EconPapers)
Date: 2007
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Citations: View citations in EconPapers (3)

Published in European Journal of Operational Research, 2007, 182 (2), pp. 886-898

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00188676

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