Retail Brand Equity: A Conceptual and a differentiated Approach

Magali Jara () and Gérard Cliquet
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Magali Jara: CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique
Gérard Cliquet: CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique

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Keywords: Retail; brand; equity (search for similar items in EconPapers)
Date: 2007-06-27
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Published in 14th EAERCD Conference, Jun 2007, Saarbrücken, Germany. pp.10

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00188769

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