Introducing space in marketing decisions: the advent of geomarketing

Gérard Cliquet
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Gérard Cliquet: CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique

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Keywords: marketing decisions; geomarketing (search for similar items in EconPapers)
Date: 2006-11-15
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Published in Introducing space in marketing decisions : the advent of geomarketing, Nov 2006, Shanghai, China

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