Introduire l'espace dans les décisions marketing

Gérard Cliquet
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Gérard Cliquet: CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique

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Keywords: marketing; décision; espace; geomarketing (search for similar items in EconPapers)
Date: 2006
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Published in Introduire l'espace dans les décisions marketing, 2006, Montréal, Canada

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00188792

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