Generativity and its effects on atitudes toward the AD (AAD), Attitudes toward the product (AP), and purchase intentions: An exploration study

Caroline Lacroix and Jean-François Ouellet
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Caroline Lacroix: CERAG - Centre d'études et de recherches appliquées à la gestion - UPMF - Université Pierre Mendès France - Grenoble 2 - CNRS - Centre National de la Recherche Scientifique
Jean-François Ouellet: CERAG - Centre d'études et de recherches appliquées à la gestion - UPMF - Université Pierre Mendès France - Grenoble 2 - CNRS - Centre National de la Recherche Scientifique

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Keywords: generativity; consumer bahavior; Ad; Ap; purchase intentions (search for similar items in EconPapers)
Date: 2007
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Published in 2007

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00189234

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