Le management de la servuction online: quelles caractéristiques et implications pour la marketing ?

William Sabadie () and E. Vernette
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William Sabadie: CERAG - Centre d'études et de recherches appliquées à la gestion - UPMF - Université Pierre Mendès France - Grenoble 2 - CNRS - Centre National de la Recherche Scientifique
E. Vernette: CERAG - Centre d'études et de recherches appliquées à la gestion - UPMF - Université Pierre Mendès France - Grenoble 2 - CNRS - Centre National de la Recherche Scientifique

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Keywords: quelles caractéristiques et implications pour la marketing ?; management de la servuction online (search for similar items in EconPapers)
Date: 2005
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Published in Gestion 2000, 2005, 6, pp.171-193

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00193005

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