Hybrid vehicles: a temporary step

Jean-Jacques Chanaron () and Julius Teske
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Jean-Jacques Chanaron: GATE - Groupe d'analyse et de théorie économique - UL2 - Université Lumière - Lyon 2 - ENS LSH - Ecole Normale Supérieure Lettres et Sciences Humaines - CNRS - Centre National de la Recherche Scientifique, EMSI - Ecole de Management des Systèmes d'Information - EESC-GEM Grenoble Ecole de Management
Julius Teske: EMSI - Ecole de Management des Systèmes d'Information - EESC-GEM Grenoble Ecole de Management

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Abstract: The presented paper discusses the diffusion of hybrid electric technology in vehicles. It is put into question whether the current strong acceptance of the technology especially by US consumers is of sustainable nature. Therefore, different variables influencing the diffusion of the technology are presented and their influence on the market analyzed. It is found that non-financial criteria drive consumers' buying decisions significantly.The article also presents an overview of company strategies in the field of OEMs and suppliers of hybrid electric components. It is found that most companies integrate hybrid electric vehicles in their technology portfolio. It is concluded that even though hybrid electric technology can not yet being applied profitably yet it seems to be a key technology to the industry due to its current positive perception in the US. However, diesel technology and the intelligent use of cost efficient measures to reduce fuel consumption provide sustainable alternatives.

Keywords: automobile; hybrid technology; innovation; strategy (search for similar items in EconPapers)
Date: 2007
Note: View the original document on HAL open archive server: https://shs.hal.science/halshs-00207392
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Published in International Journal of Automotive Technology and Management, 2007, 7 (4), pp.268-288. ⟨10.1504/IJATM.2007.017061⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00207392

DOI: 10.1504/IJATM.2007.017061

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