Une étude exploratoire des représentations de la gratuité et de ses effets sur le comportement des publics des musées et des monuments

Marine Le Gall-Ely (), Caroline Urbain (), Anne Gombault, Dominique Bourgeon-Renault () and Christine Petr ()
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Christine Petr: CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique

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Abstract: What perceptions do the French public have of free admission to museums and monuments, both as visitors and non-visitors? What are the consequences of such perceptions on individuals' interpretations, their projects for visiting and behavior patterns vis-à-vis museums and monuments? This research has attempted to answer these questions by multiangulation, combining various methods of data production and analysis. The results show that free admission alters the public's perceptions of museums and monuments, making it a secondary consideration in planning and implementing a visit, and that the experience of a free visit can spark a learning process that results in the appropriation of a free admission scheme. Our conclusions primarily focus on the need to enhance the public's involvement in the visit and explain the reasons for free admission. Key words: Free admission, price, museums and monuments, multiangulation

Keywords: Free admission; price; museums and monuments; Gratuité; prix; musées et monuments; multiangulation (search for similar items in EconPapers)
Date: 2007-06
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Published in Recherche et Applications en Marketing (French Edition), 2007, 22 (2), pp.23-38

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00239193

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