International value chain processes by retailers and wholesalers --A general approach

Bernhard Swoboda, Thomas Foscht and Gérard Cliquet
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Gérard Cliquet: CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique

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Abstract: Many traditional behaviorist or marketing approaches and descriptive models have been developed in the past to explaininternationalization of retail firms. Only a few of these have a wider scope comparable to theories used today in internationalmanagement research. The international retailing research so far has barely touched upon the international management of value-addedactivities and processes. This paper proposes and discusses a general value chain approach which opens up a promising perspective toprovide a new direction for research and a better understanding of management options for increasingly internationalized retail firms.This appears to be all the more important because, in practice, more and more highly internationalized firms are structuring their valueaddedactivities and processes on an increasingly international basis in order to gain competitive advantages or to increase their profits.

Keywords: Internationalization; Retailing; Value chain; Configuration; Coordination; Externalization (search for similar items in EconPapers)
Date: 2008
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Citations: View citations in EconPapers (4)

Published in Journal of retailing and consumer services, 2008, 15 (2), pp.63-77

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00241557

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