Nouveaux produits: les clefs de la réussite

D. Gotteland and C. Haon
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D. Gotteland: CERAG - Centre d'études et de recherches appliquées à la gestion - UPMF - Université Pierre Mendès France - Grenoble 2 - CNRS - Centre National de la Recherche Scientifique
C. Haon: CERAG - Centre d'études et de recherches appliquées à la gestion - UPMF - Université Pierre Mendès France - Grenoble 2 - CNRS - Centre National de la Recherche Scientifique

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Keywords: Nouveaux produits; les clefs de la réussite (search for similar items in EconPapers)
Date: 2007
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Published in Expansion Management Review, 2007, 126, pp.26-32

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00250790

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