La tendance à regretter du consommateur

Philippe Jourdan () and E. Delacroix
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Philippe Jourdan: CERAG - Centre d'études et de recherches appliquées à la gestion - UPMF - Université Pierre Mendès France - Grenoble 2 - CNRS - Centre National de la Recherche Scientifique

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Keywords: trait de personnalité; comportement du consommateur.; modèle 3M; comportement du consommateur; échelle de mesure; sensibilité au regret; regret; prise de décision; raisonnements contrefactuels; évaluation post-achat (search for similar items in EconPapers)
Date: 2007
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Published in Recherche et Applications en Marketing (French Edition), 2007, 22 (1), pp.1-20

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00257562

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