De la polyphonie à la cacophonie: voix des voies du commerce équitable

Philippe Robert-Demontrond () and Anne Joyeau ()
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Philippe Robert-Demontrond: CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique
Anne Joyeau: CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique

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Abstract: Form among oldest of the types of trade usually known as "alternative", the equitable trade is the subject currently of considerable evolutions in the plan, qualitative, of its meanings. The original speech of the equitable trade evolves thus, under the pressure of universalization, to a trade seeking to develop the local economy: North-north and either North-South. Then, the equitable trade can fill up ethnic considerations. What illustrates the discursive dynamics of two french associations - studied here: Alternatiba and Kan ar Bed.

Keywords: commerce équitable; commerce local; décroissance; alter-mondialisme; anti-mondialisme (search for similar items in EconPapers)
Date: 2007
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Published in Revue management & avenir, 2007, 13, 24 p

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00257933

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