Le label "commerce équitable" comme praxème: diversité des acteurs, diversification des significations

Philippe Robert-Demontrond () and Anne Joyeau ()
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Philippe Robert-Demontrond: CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique
Anne Joyeau: CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique

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Keywords: label social; commerce équitable; commerce éthique; mondialisation; altruisme (search for similar items in EconPapers)
Date: 2007-07
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Published in Revue de l'Organisation Responsable, 2007, 2 (2), pp.54-69

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00257939

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