 Innovation in FranchisingRozenn Perrigot ()
Post-Print from HAL Abstract: In many countries, franchisors have to face an increasing competition and a progressive saturation of the market. A way for them to face these problems, differentiate their offers from these of the competitors and survive, is to innovate. Nevertheless, innovation within the particular context of franchising has not been explored in depth. Thus, the purpose of this paper is to work on the three following questions using the French franchising market as the source of our illustrations. What are the main features of the innovations within the franchising sector? Are there real innovations in the franchising industry as suggested by the franchisors in their advertisement? And, which actions can favour the innovations within the franchising chains? The concept of "Orchestrated Solutions", which recently appeared in the retailing sector, will also be analyzed within the case of franchising in order to see if it can lead to a competitive advantage. Keywords: Franchising; retail innovation; France; “Orchestrated Solutions”.; “Orchestrated Solutions” (search for similar items in EconPapers) Published in 7TH INTERNATIONAL CONGRESS, MARKETING TRENDS, Jan 2008, Venise, Italy. 24 p There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it. Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00257953 Access Statistics for this paper More papers in Post-Print from HAL |
Is your work missing from RePEc? Here is how to contribute.
Questions or problems? Check the EconPapers FAQ or send mail to .
EconPapers is hosted by the
School of Business at Örebro University.