Effet de l'hyperchoix sur le consommateur et effet modérateur de la marque: une application au cas de l'horlogerie bijouterie

André Fady, Fabrice Larceneux () and Sophie Rieunier ()
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André Fady: CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique

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Keywords: Assortiment; hyperchoix; nombre de produits; marque; bijoux; merchandising (search for similar items in EconPapers)
Date: 2007
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Published in Recherche et Applications en Marketing (French Edition), 2007, 22 (4), pp.43-57

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00260041

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